How markets coopted free software’s most powerful weapon (LibrePlanet 2018 Keynote)

Several months ago, I gave the closing keynote address at LibrePlanet 2018. The talk was about the thing that scares me most about the future of free culture, free software, and peer production.

A video of the talk is online on Youtube and available as WebM video file (both links should skip the first 3m 19s of thanks and introductions).

Here’s a summary of the talk:

App stores and the so-called “sharing economy” are two examples of business models that rely on techniques for the mass aggregation of distributed participation over the Internet and that simply didn’t exist a decade ago. In my talk, I argue that the firms pioneering these new models have learned and adapted processes from commons-based peer production projects like free software, Wikipedia, and CouchSurfing.

The result is an important shift: A decade ago,  the kind of mass collaboration that made Wikipedia, GNU/Linux, or Couchsurfing possible was the exclusive domain of people producing freely and openly in commons. Not only is this no longer true, new proprietary, firm-controlled, and money-based models are increasingly replacing, displacing, outcompeting, and potentially reducing what’s available in the commons. For example, the number of people joining Couchsurfing to host others seems to have been in decline since Airbnb began its own meteoric growth.

In the talk, I talk about how this happened and what I think it means for folks of that are committed to working in commons. I talk a little bit about the free culture and free software should do now that mass collaboration, these communities’ most powerful weapon, is being used against them.

I’m very much interested in feedback provided any way you want to reach me including in person, over email, in comments on my blog, on Mastodon, on Twitter, etc.


Work on the research that is reflected and described in this talk was supported by the National Science Foundation (awards IIS-1617129 and IIS-1617468). Some of the initial ideas behind this talk were developed while working on this paper (official link) which was led by Maximilian Klein and contributed to by Jinhao Zhao, Jiajun Ni, Isaac Johnson, and Haiyi Zhu.

6 Replies to “How markets coopted free software’s most powerful weapon (LibrePlanet 2018 Keynote)”

    1. I’ve edit your post to remove that link because that link you shared is not actually the same video and I don’t want people to be confused! The video on YouTube is an edited version with slides and such. The other link is the “raw” source material that is just the speaker. I contacted FSF to have them replace the video more than a week ago but they have busy and haven’t replaced it.

      You’re right about not using YouTube though! Instead of YouTube, you should use this link which I included in the post originally and which doesn’t require any non-free software, having google spy on you, etc: http://media.mako.cc/hill-whither_peer_production-libreplanet_keynote-20180326-EDITED-v3.webm#t=199

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