Today, Aaron Shaw and I are pleased to announce a new startup. The startup is based around an app we are building called RomancR that will bring the sharing economy directly into your bedrooms and romantic lives.
When launched, RomancR will bring the kind of market-driven convenience and efficiency that Uber has brought to ride sharing, and that AirBnB has brought to room sharing, directly into the most frustrating and inefficient domain of our personal lives. RomancR is Uber for romance and sex.
Here’s how it will work:
- Users will view profiles of nearby RomancR users that match any number of user-specified criteria for romantic matches (e.g., sexual orientation, gender, age, etc).
- When a user finds a nearby match who they are interested in meeting, they can send a request to meet in person. If they choose, users initiating these requests can attach an optional monetary donation to their request.
- When a user receives a request, they can accept or reject the request with a simple swipe to the left or right. Of course, they can take the donation offer into account when making this decision or “counter-offer” with a request for a higher donation. Larger donations will increase the likelihood of an affirmative answer.
- If a user agrees to meet in person, and if the couple then subsequently spends the night together — RomancR will measure this automatically by ensuring that the geolocation of both users’ phones match the same physical space for at least 8 hours — the donation will be transferred from the requester to the user who responded affirmatively.
- Users will be able to rate each other in ways that are similar to other sharing economy platforms.
Of course, there are many existing applications like Tinder and Grindr that help facilitate romance, dating, and hookups. Unfortunately, each of these still relies on old-fashion “intrinsic” ways of motivating people to participate in romantic endeavors. The sharing economy has shown us that systems that rely on these non-monetary motivations are ineffective and limiting! For example, many altruistic and socially-driven ride-sharing systems existed on platforms like Craigslist or Ridejoy before Uber. Similarly, volunteer-based communities like Couchsurfing and Hospitality Club existed for many years before AirBnB. None of those older systems took off in the way that their sharing economy counterparts were able to!
The reason that Uber and AirBnB exploded where previous efforts stalled is that this new generation of sharing economy startups brings the power of markets to bear on the problems they are trying to solve. Money both encourages more people to participate in providing a service and also makes it socially easier for people to take that service up without feeling like they are socially “in debt” to the person providing the service for free. The result has been more reliable and effective systems for proving rides and rooms! The reason that the sharing economy works, fundamentally, is that it has nothing to do with sharing at all! Systems that rely on people’s social desire to share without money — projects like Couchsurfing — are relics of the previous century.
RomancR, which we plan to launch later this year, will bring the power and efficiency of markets to our romantic lives. You will leave your pitiful dating life where it belongs in the dustbin of history! Go beyond antiquated non-market systems for finding lovers. Why should we rely on people’s fickle sense of taste and attractiveness, their complicated ideas of interpersonal compatibility, or their sense of altruism, when we can rely on the power of prices? With RomancR, we won’t have to!
Note: Thanks to Yochai Benkler whose example of how leaving a $100 bill on the bedside table of a person with whom you spent the night can change the nature of the a romantic interaction inspired the idea for this startup.