I just returned home from Aaron Swartz’s funeral in Chicago. Aaron was a good friend. The home I’ve returned to is an apartment that was Aaron’s before it was mine, that I have lived in with Aaron during several stints, and that I still share with many of his old books and posters. Although, I’ve spent what feels like most of the last five days reading things that people have written about Aaron, I’m still processing and digesting myself. Right now, I’m very sad and at a loss for words.

While I reflect, I wanted to share this video recently put online by Finne Boonen. The video was made in 2006 at a Web 1.0 Elevator Pitch Competition held at Wikimania 2006 — about a year after that both Aaron and I moved to Cambridge and met. The goal of the contest was to pitch Web 1.0 DotCom business ideas to a team of real Web 1.0 investors like it was still 1999.

Aaron and I formed a team along with SJ Klein (who I traveled to the funeral with this week), and Wikimania general counsel and interim executive director Brad Patrick. The video shows how — as Danny O’Brien has reminded us — Aaron was funny. He came up with many our teams’ best lines in addition to checking our Web 1.0 boxes for “tech guru” and “Stanford dropout.” Our pitch — for 1-800-INTERNET.COM — is in the video below. The transcript was done by Phoebe Ayers in Facebook and the video is also available in WebM.

SJ: You know, Mako and I had some pretty good ideas for improving connectivity to the internet, and we think we can reach 90% of the world’s population.

So think about this. You’re sitting in a Starbucks, and you need to connect to the internet. But you can’t, because there’s no internet. But what is there, near every Starbucks? There’s a payphone! You pick up the payphone, and you call…. 1-800-INTERNET. You can connect to our bank of researchers on our fast T1 connections and get any information you need!

So, we don’t actually have 1-800-INTERNET yet, we have 1-800-225-3224, so the first thing we need to do is buy the number.

So here’s Mako, who is our web designer from UC Santa Cruz and Bradford, our financial guru, and Aaron, who’s handling all of our technical implementation. But Mako, you should explain the earballs.

Mako: So, so, so yeah, so most people on the Internet are going for the eyeballs, but they’ve just left all of these … earballs. So I have some experience in web design, and it’s true that this isn’t really a website, but we still need good web design. So, so, I’ve actually got a really experienced team, we can go into later, and we have some really great earcons … not icons, but earcons..

And it’s going to be all together, not apart like some of the websites. It’s going to be together.

Brad: so how does this work technically?

Aaron: Well, I mean, so I only spent one year at Stanford but that’s Ok, because there are new developmental technologies, we’re going to throw away all that old stuff, we’re going to use really reliable and efficient well-designed code that everyone can clearly understand, and write the whole thing in Perl. I know this is a risk, but I am confident that Perl is going to destroy those old C websites. No one will write websites in C anymore once we do this, it’s going to be so much faster, and so dynamic, everythings going to be like, on top of everything. It’s going to be great.

Bradford: So here’s the business model. It’s really really simple, and it’s a really really great idea. It’s all about the licensing. Because what we’re going to have are these underlying audio ads, While you’re on the phone you’re going to hear this subliminal advertising message. And the way it works is really really cool, because it’s really really low volume, it’s high impact! And it’s even better, because we license it, and the way it works is when a caller calls 1-800-Internet, they’re hearing the ad, but so is the representative, so we get to bill ’em twice!

So that’s it:


We did not win and I still believe that we were robbed.

4 Replies to “1-800-INTERNET.COM”

  1. I love this video, for about a million distinct reasons; I’m grateful for all of you with your joy and brilliance and appreciation of what is ridiculous and what is important.

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