Last Thursday (February 15, 2007) was declared National Day of Action for Open Access. To help raise awareness of the movement for open access in scholarly publications at MIT, I got together with a number of other MIT students and placed price tags — we called them overprice tags — onto the 100 journals that MIT subscribes to at a cost of more than $5,000 USD per annum.
The project, inspired by a similar project called Seeing Red carried out by a Brown librarian a few years back, was a huge success. You can find information about the project, motivation and experience, see pictures, and find out how you might run a similar event at your institution on the Overprice Tags homepage.