In the last two months, I'm managed to pick up three review copies of
books on IP at the Strand. Review
copies are basically available for any books that you might see
reviewed in places like the New York Book Review and are always
published by big mass-market (i.e., non-academic) publishing
houses. The first two that I got to were Kembrew McLeod's Freedom of
Expression and David Bollier's Brand Name Bullies. Both were
alright. I like Bollier's much more and would recommend strongly
although it was not a whole lot of new information for me.
Having heard that Knopf had put out a more entertainment and
publishing industry friendly book, I descended into Strand's basement
and picked up a review copy of Pat Choate's Hot Property: The
Stealing of Information In an Age of Globalization. Choate is a
economist and D.C. think-tanker who is probably most well known for
writing a handful of books with Ross Perot and running as his V.P. in
1996.
The book's description of the German patent strategy before, during,
and after the second world war and how that model is being applied by
other countries today was both well written and illuminating as were
other parts of the book. One chapter pulled heavily from Drahos and
Braithwaite's Information Feudalism which I am convinced is the best
and most underappreciated book on IP written in years.
Like Perot, Choate's position is not as simple as high-protectionist
or low-protectionist -- right or left. On the one hand, he cries out
about how IP piracy, especially on an international scale, is
threatening our ways of life and our lives themselves in some
cases. He claims that strong IP protection and iron-fist enforcement
is the only way out. On the other hand, he is very critical about the
role of large corporations in manipulating IP to screw over the little
guys.
Basically, he seems to have listened to everything that the industry
says about IP promoting art and science, Romantic conceptions of
authorship, stories of the self-made inventor working through the
patent system and, while critical of the way that corporates are
abusing this system, Choate completely buys into the underlying
arguments that the industry has create and employs to prop up their
behavior. In this sense, I think Choate is well intentioned but a bit
naive.
If naivete was Hot Property's greatest sin, it might be
excusable. It's not. Particularly in the introduction, the way that
Choate argues for stronger IP enforcement (although notably, not
really for strong IP protection) is through scaremongering that, while
justified in some cases, degenerates into tactics that are unnecessary
and in some cases dishonest.
In one section, Choate talks about baby formula and about how
counterfeit baby formula is putting our children at risk. He lists
quite a few stories. The most egregious of these involved
counterfeiters taking normal or substandard dairy-based formula and
putting labels on it for a more expensive brand of dairy-free
powder. The effect of this formula on lactose intolerant infants could
be sickness or worse. Choate implies that we risk paying the price for
trademark infringement with our children's lives.
While Choate is correct that the relabeling of this formula is an act
of counterfeiting and trademark infringement, there's also a lot of
other things wrong and criminal with it. Cleary, the actions of these
counterfeiters constitutes fraud. It probably also boils down to
criminal neglect, reckless endangerment, and potentially to attempted
or actual homicide. We do not need trademark law to prosecute these
sorts of crimes except it to add it the end of a long list of other,
more egregious, charges. If punishment for trademark infringement is
the best or only way to punish people who lie to make a buck and end
up killing our children, our legal system has bigger problems than
weak IP protection. While the presentation of the baby food issue is
misguided, I do not think that it is necessarily dishonest.
However, Choate crossed that line with the way he conflated trademark
infringement with other types of business fraud to basically use
scaremongering to drive his point home. Choate points out that one
frequent cause of plane crashes is "bogus parts." One would imagine
that he would have examples of trademark violations at the root of
these parts but these examples are nowhere to be found. Instead, he
lists a handful of examples of companies who misrepresent the quality
or age of their own parts. Choate describes how companies have sold cable to
airlines that they knew were substandard or hoses that companies knew
would deteriorate under high pressure.
These companies cannot infringing on their own trademark and they are
not infringing on anyone else's. They are acting fraudulently and and
are putting people's lives in danger in the process. This is already
criminal and it has absolutely nothing to do with IP. Choate ends
his sections on airplanes with this:
Now imagine this. You are on an airplane six or seven miles up in the
sky with your seat reclined, happily reading a book or watching a
movie, when the pilot comes on the loudspeaker and announces:
You attention please. We are experiencing some flight difficulties
because (a) one of the cables needed to the fly the plane has
snapped; (b) an essential [fuel, oil, hydraulic] hose has ruptured;
or (c) a key structural part has just broken in two. Our flight crew
will help you prepare for an emergency landing. Please stay calm.
Then, an emergency oxygen mask drops from the ceiling and you just
hope that yours is not one of those contaminated hoses sold by
Air-Pro. At such a moment, pirating, counterfeiting and bogus goods
take on an entirely new importance.
None of the example he alluded in that passage had anything to do
with pirated or counterfeit goods and the bogus goods had nothing to
do with IP violations of any sort. In the context of a call for IP
enforcement and protection, this is sneaky, dishonest, and wrong.
Choate may have some good points. However, packaged and presented as
disengeniously as they are here, it was hard for me to get past the
first chapter..